Good Strategy...Bad execution

A consultant, lets call him Mr. X was the perfect poster boy of consulting...he ate, drank, breathed and did everything like a consultant...so here was Mr. X, dressing up every day in a black suit (bought from the wardrobe allowance he received), a nice shirt with pearl cuffling, and needless to say accompained by his Mont Blanc pen, Omega watch and obviously his blackberry and cellphone, carrying ET (which he never read, except the headlines to present his view infront of teh client), and going to office in a Orix cab (whose bill, obv was foot by the client) and then helping (or whatever) clients in solving their CEO's "top of the mind concerns". So far so good.....but then Mr. X spotted a girl...a babe so to say....and he couldnt stop uttering,,"God! i must congratulate her parents for such wonderful value creation!". The girl heard that and came to ask him if he said something. Cornered, he could utter only one thing..."Lady, can we take this offline please" and the lady impressed by his manners, handed over her cell phone number to him..X opened his mouth to say ."Great....Thanks...mark my word...we'll keep this channel of communication open with no elements of intermediation" So started the love story of Mr. X...he courted his babe, lets call her Ms X...and ultimately her parents called him home to discuss marriage....he did his best to stretch the diagnostic period but in front of Ms X's concerns he had no option but to succumb and thus was borne his strategic alliance with Ms X. On marriage day, he promised his in-laws and everyone present there.."I swear, it will be a win-win situation for everyone involved" and with this promise Mr. and Ms (now Mrs) X moved up the value-chain!!! But then he faltered in his execution and soon his Monday morning to Friday evening outstation trips became too much of a bottleneck in the relationship for Mrs X and she started looking for external help to solve her top of the mind (and body) concerns...Mr. X started facing competition and silently some invisible hand (or d$%k) started gaining market (or bed) share....Mr X was usual busy in what he called...professional requirement and Mrs X was experiencing her moments of truth...slowly but steadily an unknown new face had become the market leader. Mrs X decided that handling two relationships was getting too much for her span of control and she seeked Divorce...when she decided this Mr. X as usual was away at a client's place giving a presentation on..."How to back up a good strategy with an equally great execution"...