The power of Danda

Earlier, I always believed in the power of Danda..Those were the good old days of auditing when the client would give some information only after we escalated things to his boss..and we were convinced that danda works....But somewhere down the line with so much of talk about customer service and all these books of Kotler etc reading stuff like customer service>delight> orgasm (we loved this term!!!!), my belief in the power of danda was somehow lost...However, my recent experience with Citibank made me belief yet again that when everything fails Danda is the thing that works best.... I got my account with them somewhere around May end and mind you it was a salary account, so things are supposed to be pretty fast...Nevertheless I got my account opened but the pin numbers never came...I called up the help-line and they asked me to complete some formalities which I did but even then there was no pin...So there i was having money in my bank but still indulging in the age-old practice of borrowing money for my daily expenses. Frustrated I got hold of the RM and called her up, and boy! the way she comes across...U cldnt have a more I care a damn attitude.. Then something in me reminded me of the old days when swinging the danda worked when everything failed and I did exactly that...sent a mail to the head of the division with a cc to her...and my God!!! the way she changed...right from calling up to replying promptly to ensuring that everything gets done ....she was picture perfect..... She even went to extent of getting his office peon to deliver it to me in just a couple of days time....something which wasnt getting done for three months..Long live Danda!!!!